Open Source Innovation has moved – here is the new link to The Greatest Buzz Marketing Ploy Ever.
Filed under: Brand, Business, Business Model, Creativity, Customer Experience, Innovation
5 Responses
Leave a Reply
Subscribe To Feeds
Subscribe Now! ...with web-based news readers. Click your choice below:
Subscribe With Other Readers
I agree. Talk about the right place at the right time. I am not even sure we will see anything else like this for a long time, especially until a new form of media to market a product is developed. Obviously, since the BWP was one of the first and the best to take this approach, there will be a need for a new marketing scheme to develop the same type of outcome or profit. In short, audiences will be ready for the same approach BWP used. Therefore, individuals who wish to experience the same success will have to find another way.
[...] was recently reading an article that claimed that the Blair With Project movie stunt was one of the most successful buzz and viral stunts ever! But would this stunt work today? Or [...]
Still never seen the movie…was too young to see it, parents didn’t allow me either. Now I can if I anted to.
Reminds me of Orson Welles’ War of the Worlds broadcast…same stunt, wasn’t it?
@Rich – agree, it was a very similar stunt. Although I don’t think it made $250 million! It did create what you would now call a viral buzz – it probably drew a lot of new listeners to the radio show.