Guerilla Product Placement

Posted on December 29, 2007 by Innovation Catalyst

Open Source Innovation has moved – here is the new link to Guerilla Product Placement.

Filed under: Brand, Branding, Business, Business Model, Creativity, Innovation

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3 Responses

  1. Eroq, on December 30th, 2007 at 11:34 am Said:

    Or the company could just not give you the rights to display their product at all. You can try to extort all you want, but without the rights they can sue you for your, ahem, negative product placement.

    Reply
  2. rengawman, on December 31st, 2007 at 4:30 pm Said:

    I just watched “The Winner from Defiance Ohio,” on DVD… there is a scene in which she gets to go on a shopping spree… brought to you by Ritz Crackers. Well if Ritz or Chevy or Chrysler wants to pay to make movies I like, I say let’em! They should pay me for putting their names in this comment!

    Reply
  3. Innovation Catalyst, on January 3rd, 2008 at 2:42 am Said:

    @Eroq – didn’t seem to hurt “Supersize Me!”

    Reply

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