BusinessWeek’s Top 100 Global Brands

Open Source Innovation has moved – here is the new link to BusinessWeek’s Top 100 Global Brands.

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2 Responses

  1. […] Brand, Facilitation, Innovation, Creativity, Business. trackback A couple of weeks ago I posted BusinessWeek’s Top 100 Brands.  Needless to say, this list reveals the value that effective branding represents.  As a […]

  2. […] What Is The Brand Value Of The Name “Vick?” September 1, 2007 Posted by Innovation Catalyst in Customer Experience, Business Practices, Creative Thinking Techniques, Branding, Brand, Innovation, Creativity, Business. trackback It’s been estimated that the brand value of name Coca Cola accounts for over half of the soft drink manufacturer’s corporate revenue.  Conversely, take away the brand and the company loses over half of it’s value.  Companies like Interbrand have elaborate methods of estimating the value of the brand itself. […]

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