I agree. Talk about the right place at the right time. I am not even sure we will see anything else like this for a long time, especially until a new form of media to market a product is developed. Obviously, since the BWP was one of the first and the best to take this approach, there will be a need for a new marketing scheme to develop the same type of outcome or profit. In short, audiences will be ready for the same approach BWP used. Therefore, individuals who wish to experience the same success will have to find another way.